Campaigns Types
steamseo
Last Update hace 3 años
We mainly have two kinds of traffic: Incent and Non-Incent which further have various campaign categories/types as explained below:-
Recommended Article: Difference Between Incent and Non-Incent Advertisement?
Getting Started with Incent / Rewarded Campaigns
Incent installs are actually motivated install i.e the user who install the advertiser's app get incentive for doing that and hence cost per acquisition is very low as compared to Non-Incent.
Based on our experience, we have noticed that Incent installs work good for Games comparatively and hence very much recommended for games. The main advantage of Incent install is that it's really very cost effective, Incent install will cost you about $0.1 per conversion whereas Non-Incent would cost you $1 and hence Incent installs are 10 times cheaper comparatively but give similar or better results generally.
Overview of Campaign Types (Incent):-
| Campaign Type | Conversion | Tracking | Availability |
|---|---|---|---|
| CPC - Standard | Click (Upto 40-80% Installation Rate) | Standard | Android, iOS |
| CPI - Standard | Install + Open | optional | Android, iOS |
| CPI - High Retention | Install + Open + Keep for -3 Days | Standard | Android |
| CPI - Managed (High Volume) | Install + Open (High Volume) | Required | Android, iOS |
| CPI - Search (Standard) | Search + Install + Open | Standard | Android, iOS |
| CPI - Search (High Retention) | Search + Install + Open + Keep for -3 Days | Standard | Android |
| CPA - Standard | Install + Open + Action/Event | Required | Android, iOS |
| CPA - Managed (High Volume) | Install + Open + Action/Event (High Volume) | Required | Android, iOS |
CPC (Cost per Click)
Incentivized CPC campaigns are a great tool to promote your apps without any prerequisites and requirements. This type of campaigns is prompting users to install & run your app and charges users per click. This is an alternative to our Standard CPI campaigns if you don't have a tracking solution integrated in your app. Incent CPC campaigns are capable of delivering the same amount of traffic as CPI campaigns with external tracking. We perform sophisticated fraud checks on devices, users, traffic sources, providers, bot detection and other data points to retain a high click quality, usually resulting in an installation rate of 40% - 80% (the percentage of clicks resulting in installations).
CPI (Cost per Install)
- Standard:
- High Retention:
High Retention campaigns require users to keep your app for 3 days. Any user who uninstalls sooner won't count as conversion, so the total number of installs delivered will be above your campaign volume. HR campaigns come with extensive statistics and don't require any SDK.
Recommended Article: What About High Retention Campaigns?
- Managed (High Volume):
Managed campaigns are the way to go if you need to push large volumes in a short time. Please keep in mind that the actual performance depends on your bid, so make sure to contact your account manager before creating a managed campaign. Managed campaigns cannot be paused or terminated by yourself and are managed by steamseo.
Recommended Article: Managed (High Volume) Campaigns
- Search (Standard):
Search campaigns will redirect to a landing page and give the users keywords they are supposed to use for a Google Play search. Multiple keyword sets can be entered by separating them with a semicolon (;), they will be distributed evenly among users. Make sure the app is within the first 100 search results for each keyword set and targeted country.
Recommended Article: Keyword Search Campaigns
- Search (High Retention):
Search campaigns will redirect to a landing page and give the users keywords they are supposed to use for a Google Play search. Multiple keyword sets can be entered by separating them with a semicolon (;), they will be distributed evenly among users. Make sure the app is within the first 100 search results for each keyword set and targeted country.
CPA (Cost per Action)
Standard:
CPA campaigns require the user to trigger an event by completing a certain action. The action must be free and must not take longer than 5 minutes.
Otherwise contact your account manager before creating a campaign.
Recommended Article: CPA (Cost per Action) Campaigns
- Managed (High Volume):
Managed CPA campaigns* are the way to go if you need to push a lot of conversions in a short time. Please keep in mind that the actual performance depends on your bid and the event conversion flow, so make sure to contact your account manager before creating a managed campaign. Managed campaigns cannot be paused or terminated by yourself and are managed by steamseo.
* CPA campaigns require the user to trigger an event by completing a certain action. The action must be free and must not take longer than 5 minutes.
Getting Started with Non-Incent / Non-Rewarded Campaigns
Non-Incent installs are opposite of incent installs, user naturally install the app after seeing ad creatives (banner, video)
Overview of Campaign Types (Non-Incent):-
| Campaign Type | Conversion | Tracking | Availability |
|---|---|---|---|
| CPC - Managed (High Volume) | Click (High Volume) | Optional | Android, iOS |
| CPI - Managed (High Volume)CPI - Managed (High Volume) | Install (High Volume) | Required | Android, iOS |
CPC (Cost per Click)
- Managed (High Volume):
Managed CPC campaigns are non-incentivized and convert upon user clicks. Conversion tracking is optional for CPC campaigns but will help monitoring and verifying the results.
CPI (Cost per Install)
- Managed (High Volume):
Non-rewarded managed CPI campaigns convert upon user installs. Conversion tracking is required for CPI campaigns either through a supported tracking provider or custom s2s callbacks.
Attention: Your conversion tracking has to be accurate and we do not support promoting affiliate or network offers!